Ecommerce website design in Auckland

Shopify handles most New Zealand stores well, and we recommend it for the majority of retailers we talk to. It manages payments, tax, inventory and fraud without you paying us to rebuild any of it.

A custom storefront earns its cost in narrower cases: a catalogue with unusual configuration rules, a product that gets quoted rather than added to a cart, a subscription or rental model Shopify's apps handle badly, or a business where the store is one part of a larger platform. Our comparison of Shopify against a custom store sets out where the crossover sits and what each route costs across five years.

We will talk you out of the more expensive option where the cheaper one does the job. A store on the wrong platform costs more in staff hours than it ever saves in build fees.

Shipping cost is the single largest reason New Zealand carts get abandoned, and most stores hide it until the final screen. We surface delivery cost and timing on the product page, because a shopper who sees $12 rural freight early either accepts it or leaves before investing ten minutes in a cart.

The rest of the local layer matters too. Prices display GST-inclusive because that is what a New Zealand buyer expects. Payment offers the methods people here actually use, including Afterpay, Laybuy and Apple Pay, alongside cards. Address fields accept New Zealand formats without fighting the shopper over a postcode.

Small details, and together they move completion rates more than a homepage redesign does.

Product schema, clean URL structure, unique descriptions and images that load fast enough to keep a mobile shopper. We set the technical layer so your products can appear in Google Shopping and in the rich results that carry price and availability.

Category pages do the ranking work for broad terms, so we write real content on them rather than dropping a grid of products under a bare heading. A collection page with 300 words explaining what the range is for outranks a bare grid every time, and it helps the shopper choose.

We also connect your Merchant Center feed and check it accepts every product, which is the step most builds skip and then wonder why nothing appears.

A store is never finished in the way a brochure site is. Conversion rate moves with what you test, so we set up the analytics to show where orders fall out, then work through the list.

Where it makes sense we hand that list to you and you run it. Where you would rather it stayed with us, we work through it monthly against a fixed number of hours. Either way you see the numbers behind each change rather than an opinion about it.